JapanCulture•NYC’s Debut at Japan Block Fair

JapanCulture•NYC generally covers Japan Block Fair, but on Sunday, October 20 we had our first booth. We served goya champuru, a traditional dish from Okinawa, the southernmost prefecture of Japan. Having the booth gave us the opportunity to talk to people face-to-face about what JapanCulture•NYC does, as well as introduce goya champuru to the masses in the Upper West Side. It was interesting to see some people react when they were told that SPAM is a major ingredient.

Japan Block Fair, NYC, Upper West Side, goya champuru, bitter melon, Japan, Okinawa, Fukushima, community

The JapanCulture•NYC booth at Japan Block Fair

Japan Block Fair, NYC, Upper West Side, goya champuru, bitter melon, Japan, Okinawa, Fukushima, community

We ran a video explaining how to make goya champuru

Several members of the Japanese community in New York helped us throughout the day, making our booth a success. We were fortunate to have Tamio Spiegel, formerly of the Gohan Society, as our executive chef. Handling the slicing of bitter melon and the cracking of eggs were Jen Green, Sonoko Niswander, Juri Kumagai, Kaori Eda, and Stann Nakazano.

Japan Block Fair, NYC, Upper West Side, goya champuru, bitter melon, Japan, Okinawa, Fukushima, community

Children wait for their order

Japan Block Fair, NYC, Upper West Side, goya champuru, bitter melon, Japan, Okinawa, Fukushima, community

Tamio Spiegel (right) cooks while Stann Nakazono serves

Japan Block Fair, NYC, Upper West Side, goya champuru, bitter melon, Japan, Okinawa, Fukushima, community

Ready for goya

Teiko Tursi, current president of the Okinawa American Association of New York (OAANY), and longtime OAANY member Eiko Steel performed an Okinawan folk song at our booth, which drew a big crowd. We were honored to take the stage at Japan Block Fair, where Teiko and Eiko performed songs with taiko drums, shanshin, and karate moves.

Japan Block Fair, NYC, Upper West Side, goya champuru, bitter melon, Japan, Okinawa, Fukushima, community

Teiko Tursi (left) and Eiko Steel

Japan Block Fair, NYC, Upper West Side, goya champuru, bitter melon, Japan, Okinawa, Fukushima, community

Eiko sings

Japan Block Fair, NYC, Upper West Side, goya champuru, bitter melon, Japan, Okinawa, Fukushima, community

Fairgoers crowd Broadway between 93rd and 94th Streets

Japan Block Fair, NYC, Upper West Side, goya champuru, bitter melon, Japan, Okinawa, Fukushima, community

Yakisoba by Uminoie

Japan Block Fair, NYC, Upper West Side, goya champuru, bitter melon, Japan, Okinawa, Fukushima, community

Okonomiyaki by Peco Peco

Japan Block Fair, NYC, Upper West Side, goya champuru, bitter melon, Japan, Okinawa, Fukushima, community

Suzuki Farms

Japan Block Fair, NYC, Upper West Side, goya champuru, bitter melon, Japan, Okinawa, Fukushima, community

Table for Two

In addition to the restaurants and vendors who regularly participate in Japan Block Fair, several residents of Fukushima sold food and goods while updating visitors on the state of their region, which, of course, was heavily damaged by the triple disaster of March 11, 2011. Fujisankei News covered their participation in Japan Block Fair and aired a segment on Japanese television. You can watch it here, in Japanese only.

Japan Block Fair, NYC, Upper West Side, goya champuru, bitter melon, Japan, Okinawa, Fukushima, community

Fukushima booth

Japan Block Fair, NYC, Upper West Side, goya champuru, bitter melon, Japan, Okinawa, Fukushima, community

Wine from Fukushima

Japan Block Fair, NYC, Upper West Side, goya champuru, bitter melon, Japan, Okinawa, Fukushima, community

Singer from Fukushima

Thanks to everyone who volunteered at the JapanCulture•NYC Goya Champuru booth, and thanks to everyone who sampled our dish – especially those who stepped out of their comfort zones to taste something completely foreign to them. As a result, we were able to connect with the community, and we now have new friends and followers. We can’t ask for anything more than that.

To see more photos from Japan Block Fair, please check out our Flickr set.