The Story of Ippodo Tea at the Food Film Festival

October 24, 2015
8:00 pmto10:00 pm

Matcha, Ippodo, Ippodo Tea, Japan, Kyoto, NYC, Food Film Festival, film, screening, tea ceremony

Matcha: an Ippodo Story at the Food Film Festival

Saturday, October 24 at 8:00 p.m.

AMC Empire 25 – 234 W. 42nd Street

Tickets: $129 VIP/$99 General Admission

From relative obscurity to full-blown obsession, the matcha trend has spread like wildfire in the States. Yet, the history and tradition of the cherished tea remains largely untold until now.

In Matcha: an Ippodo Story, documentary filmmaker Michael McAteer traces the origins of matcha nearly 300 years to one of the originators: Ippodo Tea in Kyoto. Owned and operated by the Watanabe family for nearly three centuries, Ippodo has upheld the culture of Japanese tea since they began handpicking tea for the Imperial family of Japan back in 1717.

Matcha, Ippodo, Ippodo Tea, Japan, Kyoto, NYC, Food Film Festival, film, screening, tea ceremony

The short film is the first to document Ippodo’s story. It beautifully depicts the cycle of tea from harvest all the way through to the Japanese tea ceremony, and the family at the heart of it all. The short film will have its world premiere at this year’s Food Film Festival, a competitive festival at which official selections are reviewed and judged by esteemed members of the food and film communities.

During the event, an Ippodo tea master will be serving matcha made the traditional way, and Mr. & Mrs. Watanabe of Ippodo will be making a special in-person appearance all the way from Japan.

For more information and to purchase tickets, please visit Food Film Festival’s website.