Famed “Kawaii” Artist to Bring Charity Event to LES Gallery

COLORS FOR PEACE by Sebastian Masuda

Friday, July 29 and Saturday, July 30 from noon until 6:00 p.m.
Sunday, July 31 from noon until 5:00 p.m.
Opening Reception – Friday, July 29 from 6:00 p.m. until 8:00 p.m.

Mizuma & Kips – 324 Grand Street Ground Floor-B (between Orchard and Ludlow Streets)

Admission: Free

Japanese artist Sebastian Masuda, a leading figure in Kawaii culture, will present Colors for Peace, a charity art exhibition at Mizuma & Kips in the Lower East Side. On display from July 29 through 31, this is Masuda’s first project since moving to New York.

The opening reception on Friday, July 29 is free, but you must RSVP to attend. Please visit Masuda’s Eventbrite page to register.

About the Exhibition

The concept of this project is to raise awareness of the people who have suffered physically and emotionally from the threats to their normally peaceful lives, caused by wars that have yet to be resolved, and to encourage others to take action to lend their support through participation in the exhibition.

The exhibition will encourage visitors to reconsider the concept of peace with the artists and participants. Donations via the installation, as well as the profits from the works sold, will be donated to the Ukrainian National Women’s League of America (UNWLA) and human rights organizations that support Ukraine.

About Sebastian Masuda

Born 1970 in Chiba, Japan, Sebastian Masuda began working in the worlds of theater and contemporary art during the 1990s. Since making Harajuku his base of activities in 1995, he has consistently created works that use a unique sense of color and cross over into the worlds of art, fashion, and entertainment. Known as the leading figure of Japanese Kawaii (or “cute”) culture, Masuda was the art director of Japanese “tarento,” singer, and model Kyary Pamyu Pamyu’s music video “PonPonPon” in 2011. In 2015, he produced the Kawaii Monster Café. Both the video and the café were instrumental in helping introduce the world to Kawaii culture.

In 2014 Masuda held his first solo exhibition in New York titled Colorful Rebellion Seventh Nightmare. Three years later, as the Japan Cultural Envoy, he traveled to Holland, South Africa, Bolivia, Brazil, and throughout the US, holding lectures, workshops, and creating various artworks. His participatory art project “Time After Time Capsule,” which he began in 2014, had installations in several locations throughout the world.

Having experienced the fragmentation of the world during the pandemic, Masuda became deeply interested in the nature of community. He began to advocate for the Digital Tribe and examine it through his own Kawaii community.

He continues to create works using all the phenomena of the world as materials. For more information about Sebastian Masuda, please visit his website.