Masumi in the Sake Social Sunday Spotlight

Sake Social Sunday!

Sunday, May 17 from 8:00 p.m. until 9:00 p.m.

Via Zoom:

Admission: Free

This Sunday the American Sake Association has another great sake-centric event planned. We will follow that ever-important rice from last week in Chiba to the mountains of Nagano to visit with Miyasaka Brewing Company’s very own Keith Norum and Master Brewer Kenji Nasu. They make the famous Masumi brand sake. They will take us on a tour around Suwa and the Fujimi Brewery. The Miyasaka clan has been brewing sake since 1662. They were a favorite of Otaka Gengo (one of the 47 Ronin!!), and the honor of being the house of Yeast No. 7, often called the Yokozuna of sake yeast.

Masumi sake

About Masumi Brewery

Masumi is one of the great names of the sake world, admired throughout Japan for its satisfying taste and unshakeable, down-to-earth reliability. The brewery where it is made was founded in 1662 in the town of Suwa, where a tradition of precision craftsmanship led to the development of the silk spinning trade. Attention to detail remains at the heart of the Masumi brewing philosophy to this day.

Masumi achieved even greater prominence in 1946 when brewmaster Kubota, discovering a lovely aroma emanating from one of the brewery’s fermentation tanks, requested that an expert from the National Research Institute of Brewing be called in for consultation. Samples were taken, and it was soon confirmed that a new yeast variety, Association No. 7, had been discovered. In the sake world, discovering a new yeast is like receiving the Nobel Prize, and only a handful of breweries enjoy this distinction. With its gentle, pleasing aroma and ease of use, No. 7 soon spread beyond Nagano Prefecture, and today it continues to be used by more than half of the breweries in Japan. In 2002, Masumi released a redolent, old-style sake with an insouciant 21st-century attitude called “Nanago” (No. 7) in tribute to the famous microorganism to which the sake world owes so much.

How to Join the Sake Social Chat

  • Grab a sake and be ready to KANPAI (Cheers!)
  • Click on the “Raise Your Hand” button to share a comment live on camera
  • Use the “Q&A” button to ask a question to the panelists
  • To use the chat, set the dropdown to “Panelists AND Attendees” to make sure everyone sees your messages

All are welcome to take part, so please join us this Sunday if you can! Even if it is just to say a quick hello, we’d love to stay in touch with all of you. Please consider joining our Nijikai after party for an interactive and casual drinking party.

Bonus Event!

Join our 9:00 p.m. nijikai (“after party” in Japanese) for a casual sake hangout. This will be a usual face-to-face Zoom meeting. It will allow everyone to chat, be seen, and Kanpai together!

Meeting ID: 923 8728 0393
Password: 443679

About the American Sake Association

The American Sake Association (ASA) is a 501(c)(3) non-profit organization with the goal of educating individuals about sake while raising funds for charities approved by the Association.

We welcome anyone to join our events and learn about sake. The Association is a network of individual members and all are welcome! Companies, shops and corporations are not able to join as members but are welcome as partner-sponsors.

All are welcome to take part, so please join us this Sunday if you can! Even if it is just to say a quick hello, we’d love to stay in touch with all of you. Let’s connect and support each other as best we can. Stay safe and be well! KANPAI!

To purchase sake in New York City, please refer to this list of liquor stores and online apps.


Links to information on coronavirus:


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