Twice a year I have the amazing opportunity to travel to Tokyo for inspiration trips for my job as a design director of an accessories company. The purpose of the trips is to study trends, specifically of the young, fast fashion crowd. I spend most of my time in the trendiest areas of Shibuya and Harajuku, but I also visit the department stores of Shinjuku and malls in Ikebukuro. Not only I am shopping for new ideas or techniques, but also I am closely studying trends. I collect every free catalog, devour Japanese fashion magazines and scope the way the people on the streets are dressed.Then I assess all the notes and photos to find common trends across price points or age groups to determine what the key trends are for each season. I am pleased to share with you what I saw as the Top 5 Juniors Market trends for Tokyo Fall 2015:
For my Fall 2014 Tokyo Trends report there was a trend called Mad For Plaid; Tartan Time is the evolution of that trend. Although the grungy element still exists in the popular long plaid flannel shirt styled over a graphic t-shirt and worn open, the shift in the plaid trend is now the ladylike twist. The plaids for 2015 are much more feminine. From schoolgirl inspired jumpers and plaid party dresses to reversible plaid scarves and classic tartan purses, plaid is just as trendy as ever.
Fashion meets surrealism with quirky graphic icons like lips, eyes and hands. Purses take on the shape of inanimate objects like the emoji love letter, an oversized lipstick, a slice of cheese, monsters or plays on cigarette packs. Trompe l’oeil details remind us of Elsa Schiaparelli, who first introduced surrealism into fashion in the 1930s, especially the unique elements added to shirt collars. Even the windows at Shinjuku’s Isetan department store reflected this trend. Surreal Life is a trend where fantasy meets fun to create a one of a kind look!
Faux fur is not just for outerwear anymore, for Fall 2015 everything from separates to accessories is getting the fuzzy treatment. Cozy, furry yarns are being knit into sweaters, vests and scarves. Fuzzy pom-poms are everywhere from dangling earrings to adornments on shoes, socks and hats. Purses range from bright and fluffy to animalistic with ears and tail details reminding us of our favorite stuffed animals. Printed faux shearling or pairing shearling with denim adds a fresh new look all while keeping you warm.
Nods to the US military were evident this fall, especially in outerwear. From MA-1 bomber jackets to fur-trimmed military jackets, this trend looks best when worn over dresses or skirts to create a unique contrast of masculine versus feminine. Patches adorn jacket sleeves and cover purses like the envelope clutch shown here. Military Chic overlaps with our other Fall 2015 trend, Faux Real, by showing camo prints in faux fur or printed shearling. Muse magazine featured this trend in their October issue by showing readers what to pair with their trend right military jacket.
Heavy on fringe and embellished denim, the Southwest trend also takes us to the US for inspiration. Fringe can be found on everything from shirts to handbags and backpacks to suede shoes. The double yoke fringed t-shirt was an item seen repeatedly in various stores and at different price points. This Southwest Trend has even inspired popular Japanese nail artists. Nadine Nails in Ebisu created the denim with Southwest blanket striping look, while Shibuya’s Jill and Lovers nail salon did the wood grain nails heavily embellished with turquoise and dimensional Southwest motifs like arrows, feathers and a cactus.