Tour a Rice Field in Japan at ASA’s Next Sake Social Sunday

Sake Social Sunday!

Sunday, May 10 from 8:00 p.m. until 9:00 p.m.

Via Zoom:

Admission: Free

The American Sake Association continues its Sake Social Sunday program with another great sake-centric event. This week’s host, Jamie Graves, Japanese Portfolio Manager at Skurnik Wines, will welcome three very special guests in a live stream from Japan!

It is currently rice planting season in Japan, and our friend Justin Potts, a sake brewer and educator based in Chiba, has arranged to take us all on a literal “field trip” to a rice tambo (rice field). With Justin as our guide, we’ll talk with rice farmer Mr. Shinichi Tsurubuchi and local sake brewer Mr. Hayato Shoji of Kidoizumi brewery in Chiba, Japan.

If you have never had the chance to visit Japan or to see newly planted rice, you won’t want to miss this! This is a rare opportunity to visit with a rice farmer and sake brewer!

All sake starts in a rice field similar to this, so come along with us as we explore with Justin, Tsurubuchi-san, Shoji-san, and Jamie the TRUE origins of our favorite drink!

About Shinichi Tsurubuchi

Owner, Tsurukame Nouen (Tsurukame Rice Farm)
Tsurubuchi-san returned to his hometown of Isumi City, Chiba Prefecture, in 2012 in order to devote himself to the pursuit of natural, regenerative rice farming practices, entirely free of agri-chemicals, inputs, and fertilizers. Focusing primarily on several varieties of table rice, his rice has been transformed into sake with Kidoizumi Shuzo in Chiba, as well as traditional mirin with Kokonoe Mirin in Aichi. He’s currently growing an extensive amount of the kame-no-o varietal, as well as experimenting with other rare or heirloom varieties for future sake products. He’s also a long-time aikido practitioner and instructor.

About Hayato Shoji

Fifth-generation president and current toji (master brewer) of Kidoizumi Shuzo in Isumi City, Chiba Prefecture
Kidoizumi Shuzo is the progenitor of the “hot-yamahai” method of brewing, known for full-bodied, complex, umami-laden brews that stand the test of time, both in profile, as well as in the cellar. They are the early pioneers in the revival of koshu and crafting sake well suited for long-term maturation. Their first product made from ambient yeast, Minamoto, was created in the AFS-style in 2016 using rice from Tsurukame Rice Farm.

About Justin Potts

Part-time brewer, full-time kanzake advocate and co-host of Sake On Air
A Seattle native based in Japan for roughly 15 years, Justin Potts is focused on developing meaningful projects centered around connecting Japanese sake, fermentation traditions, and local gastronomy with international businesses and communities.

All are welcome to take part, so please join us this Sunday if you can! Even if it is just to say a quick hello, we’d love to stay in touch with all of you. Please consider joining our Nijikai after party for an interactive and casual drinking party.

How to Join the Sake Social Chat

  • Grab a sake and be ready to KANPAI (Cheers!)
  • Click on the “Raise Your Hand” button to share a comment live on camera
  • Use the “Q&A” button to ask a question to the panelists
  • To use the chat, set the dropdown to “Panelists AND Attendees” to make sure everyone sees your messages

We hope you can join us!

Bonus Event! 

Join our 9:00 p.m. nijikai (“after party” in Japanese) for a casual sake hangout. This will be a usual face-to-face Zoom meeting. It will allow everyone to chat, be seen, and Kanpai together!

Meeting ID: 923 8728 0393
Password: 443679

About the American Sake Association

The American Sake Association (ASA) is a 501(c)(3) non-profit organization with the goal of educating individuals about sake while raising funds for charities approved by the Association.

We welcome anyone to join our events and learn about sake. The Association is a network of individual members and all are welcome! Companies, shops and corporations are not able to join as members but are welcome as partner-sponsors.

All are welcome to take part, so please join us this Sunday if you can! Even if it is just to say a quick hello, we’d love to stay in touch with all of you. Let’s connect and support each other as best we can. Stay safe and be well! KANPAI!

If you missed last week’s Sake Social Sunday event with Miss Sake USA Jessica Joly, check it out here!

To purchase sake in New York City, please refer to this list of liquor stores and online apps.


Links to information on coronavirus:


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