Immersive ONE PIECE Exhibition at Mercer Labs in Downtown NYC
Legendary studio Toei Animation and Mercer Labs, Museum of Art and Technology, unveiled ONE PIECE x MERCER LABS, a groundbreaking immersive exhibition celebrating the iconic ONE PIECE anime franchise.
Image courtesy: ©Eiichiro Oda/Shueisha, Toei Animation
ONE PIECE x MERCER LABS
Thursday, October 9, 2025 through Sunday, November 30, 2025
Mercer Labs – 21 Dey Street (between Church Street and Broadway)
Admission: $75 VIP | $55 General Admission | $50 for Students, Seniors (65+), and Children (4-17)
On Thursday, October 9, legendary studio Toei Animation and Mercer Labs, Museum of Art and Technology, unveiled ONE PIECE x MERCER LABS, a groundbreaking immersive exhibition celebrating the iconic ONE PIECE anime franchise. Taking place at Mercer Labs (21 Dey Street, in downtown Manhattan), this highly anticipated experience will open to the public through Sunday, November 30, 2025.
Based on the globally beloved and best-selling manga of all time created by Eiichiro Oda and brought to life by Toei Animation, the iconic ONE PIECE episodic series follows pirate Monkey D. Luffy and his Straw Hat Crew on their epic quest to find the “One Piece,” the legendary treasure of Gol D. Roger, former King of the Pirates. Now more than 25 years since the series debuted on Japanese TV in 1999, ONE PIECE has taken its place in mainstream pop culture as one of the most successful and enduring anime franchises of all time, attracting millions of fans of all ages around the world. Today, the franchise currently spans 15 feature films, multiple video games, a trading card game, and an ever-growing catalog of licensed merchandise and location-based entertainment.
“At Mercer Labs, we’re revolutionizing the art experience — and for me, that begins with forging bold, creative alliances that shatter conventions,” says Nasir Dean, manager of special projects at Mercer Labs. “Partnering with Toei Animation on ONE PIECE was an instinctive choice — it’s a legendary brand that has ignited imaginations worldwide. Now, we’re inviting fans to immerse themselves in its universe through a dynamic fusion of culture, cutting-edge innovation, and breathtaking sensory exploration.”
“This partnership is a true meeting of worlds — legendary storytelling and next-generation technology,” said Roy Nachum, co-founder and Creative Director of Mercer Labs. “With ONE PIECE, we're not just displaying animation. We’re inviting fans to experience the artistry, imagination, and enduring spirit of the series in an entirely new way.”
Image courtesy: ©Eiichiro Oda/Shueisha, Toei Animation
The ONE PIECE x MERCER LABS exhibition will include exclusive installations, behind-the-scenes production artwork, immersive digital environments, and interactive experiences that celebrate the epic saga of Monkey D. Luffy and his Straw Hat Crew.
“We’re thrilled to partner with Mercer Labs to create ONE PIECE x MERCER LABS and bring this cutting-edge immersive ONE PIECE location-based entertainment experience to fans in New York City,” said Lisa Yamatoya, Senior Director and Head of Marketing at Toei Animation Inc. “For over 25 years, ONE PIECE has been delighting audiences of all ages around the world with the imaginative storytelling and colorful characters by Creator Eiichiro Oda. And now, ONE PIECE x MERCER LABS will offer guests an exclusive limited-time opportunity to be immersed in the world of ONE PIECE and experience it like never before. Whether an existing fan or newcomer, you will not want to miss this one-of-a-kind and truly unforgettable ONE PIECE event!”
Ticket Pricing Breakdown
VIP: $75 (includes free mochi, a customized beverage, and a commemorative poster)
General Admission: $55
Students, Seniors (65+) and Children (4-17): $50
Groups of 10+ are 10% off. For group questions, contact Groups@mercerlabs.com.
Individual tickets for ONE PIECE x MERCER LABS are on-sale now. For tickets, visit www.mercerlabs.com, or call the box office at 212-600-9009.
Mercer Labs Hours
Monday - Wednesday: 10:00 a.m. until 7:00 p.m.
Thursday - Sunday: 10:00 a.m. until 10:00 p.m.
ABOUT TOEI ANIMATION
Toei Animation Inc. is based in Los Angeles and manages the distribution of Toei Animation’s top properties, including franchise series Dragon Ball, Sailor Moon, ONE PIECE, Digimon, Saint Seiya, and many others, to North America, Latin America, South Africa, Australia, and New Zealand. In addition, Toei Animation’s Los Angeles office also oversees all categories of consumer product licensing based on its film and television brands within these territories. For more information, please visit toei-animation-usa.com.
ABOUT MERCER LABS
Mercer Labs is a cultural institution that pushes the boundaries between art and technology. A space for experimentation and innovation, Mercer Labs is committed to redefining the museum experience, where art and technology constantly progress, serving as a center for the convergence of art, culture, and technology through immersive exhibitions, interactive experiences, and forward-thinking collaborations. As a collaborative platform, Mercer Labs fosters partnerships with artists, musicians, filmmakers, designers, and creatives creating an ecosystem where diverse forms of creative expression thrive. For more information, please visit www.mercerlabs.com.
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WIN TICKETS TO SEE DIGIMON ADVENTURE AT JAPAN SOCIETY
Digimon Adventure: Last Evolution Kizuna
Wednesday, October 16 at 7:00 p.m.
Japan Society – 333 E. 47th Street (between 1st and 2nd Avenues)
Admission: $25 Nonmembers | $20 Japan Society Members | $23 Seniors, Students, and Persons with a Disability
Join Japan Society for a one-night-only screening of Digimon Adventure: Last Evolution Kizuna featuring a special in-person introduction by Hiromi Seki, Toei Animation producer and the film’s supervisor.
The original Digimon Adventure TV series premiered in 1999 and introduced the world to a group of young, hopeful heroes who were brought together to save both the real and digital worlds. The series earned acclaim for its blending of deep narrative arcs and human drama against a backdrop of warring fantastical monsters. Twenty-five years later, the Digimon franchise is more popular than ever. Toei Animation and Japan Society are presenting this special anniversary event with original producer Hiromi Seki. Produced as a special 20th anniversary feature film, Digimon Adventure: Last Evolution Kizuna was originally slated for U.S. release in March 2020, but due to the pandemic, the movie never made it to North American theaters. Until now.
Ticket Giveaway!
Japan Society is generously giving away three pairs of tickets to the screening of Digimon Adventure: Last Evolution Kizuna to JapanCulture•NYC followers! To enter for your chance to win, please follow @JapanCultureNYC on Instagram, like the post about the giveaway, and tag your +1! Three lucky winners will be drawn at random from the entries and notified on the morning of Tuesday, October 15. Good luck!
If you aren’t one of the lucky winners, you can still purchase tickets at Japan Society’s website. Tickets are limited, so don’t wait.
The Digimon 25th Anniversary Celebration
Digimon Adventure: Last Evolution Kizuna Screening with honored guest Hiromi Seki
Special Giveaways:
Digimon Comic Volume #1 copy for all attendees
Digimon Card Game card for all attendeesInteractive Experiences:
Digimon Photo Op
Digimon Display from Bandai Tamashii Nations
Doors open at 6:00 p.m. for the Digimon Photo Op, Digimon Display, and Giveaways. Screening begins at 7:00 p.m.
About Hiromi Seki
Known as the “Mother of Sunday Morning Anime,” Hiromi Seki has been associated with Digimon since its very beginning, when she served in the planning and production of the original Digimon Adventure series. Over the last 25 years, Seki has been involved in 13 different Digimon films and series, including supervision of the franchise’s most recent movie, Digimon Adventure 02 The Beginning. In addition to Digimon, as a Toei Animation producer, Seki was the series producer who created Magical DoReMi and has worked on such productions as Marmalade Boy, Boys over Flowers, and Zatch Bell.
Support JapanCulture•NYC by becoming a member! For $5 a month, you’ll help maintain the high quality of our site while we continue to showcase and promote the activities of our vibrant community. Please click here to begin your membership today!