SAKECON to Host Intimate Sake Weekend at Sake no Hana

SAKECON Spring 2026

Saturday, May 16 and Sunday, May 17 from 12:00 p.m. until 4:00 p.m.

Sake no Hana – 145 Bowery (between Grand and Broome Streets)

Admission: $85 - $185

30+ Breweries. 50+ Sake. One Extraordinary Weekend in NYC.

Step into an intimate weekend where ancient craftsmanship meets modern flavor and indulge in a curated tasting of premium Japanese sake.

This isn’t just a sake event — it’s a cultural voyage through the spirit of Japan. From delicate aromas to bold umami notes, let your taste buds travel across centuries of tradition and innovation.

What Tickets Include

• Sake and sake cocktail tastings of your choice

• Parings with small bite

• Original sake glass

• Entry to all entertainment, food vendors, and artisan marketplace

Event Highlights

• The Collection — More than breweries from Japan and the United States, each hand-selected for craft, character, and story

• Super Premium Tasting — Rare labels almost never poured by the glass (Available to VIP and VVIP guests only)

• The Pairings — Chef-curated sushi, seasonal bites, A5 Kagoshima wagyu, Kochi Crown Melon samplings, and more

• Master Tasting Class — An intimate guided session with Timothy Sullivan, Sake Samurai and America's foremost sake educator (Available to VVIP guests only)

• Master Calligraphy — Have renowned artist Seicho inscribe your complimentary sake glass (Add-on service available)

• Wagashi Workshop — Hands-on Japanese confectionery making (Complimentary for VIP guests; first come, first served)

• Live TAO DJ Set and Signature Sake Cocktails — One weekend only, where Japanese brewing tradition meets New York's most iconic nightlife

• Japanese Marketplace — Curated artisan vendors

Must be 21+ to attend. Tickets range from General Admission to VVIP. For more information and to purchase tickets, please visit Upstairs NYC’s website.

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Kanpai in NYC: 6 Ways to Toast World Sake Day

From Pairings to Parties, Here’s Where to Sip Sake This October

October marks the beginning of the sake brewing season in Japan, arriving just after the September rice harvest and leading into winter, the ideal time for fermentation. In 1978, the Japan Sake and Shochu Makers Association officially designated October first as Nihonshu no Hi, or World Sake Day.

Here are six fantastic events in New York where sake lovers can raise a glass and say “Kanpai!” to the rich traditions of Japanese sake.

How will you celebrate World Sake Day?

SAKE DAY 2025 at Bin Bin Sake

29 Norman Avenue, Greenpoint, Brooklyn

Wednesday, October 1, 2025 from 5:00 p.m. until 8:00 p.m.

Admission: $10 - $15

Greenpoint-based Bin Bin Sake, a liquor store specializing in sake and natural wine, will host its second World Sake Day celebration.

Highlights

• Tickets include admission, unlimited tastes of sake, a small ochoko (ceramic sake tasting cup), and a special discount at the bin bin shop for take-home bottles

• Each sake being poured has been selected by the Bin Bin team in collaboration with its distributors, showcasing the team’s favorite products

• Vendor market featuring incredible local art and Japanese crafts, as well as a food vendor and DJ

Go to Bin Bin’s Eventbrite page to purchase tickets.

Sake Revolution Podcast

Wednesday, October 1, 2025 from 6:00 p.m. until 9:00 p.m.-ish
6:00 p.m. – Taproom Opens
7:00 p.m. until 8:00 p.m. – LIVE Sake Revolution recording
9:00 p.m.-ish – Taproom closes

Brooklyn Kura – 34 34th Street, Industry City in Sunset Park, Brooklyn

Admission: $15

Be part of a LIVE studio audience recording of America's first sake podcast, Sake Revolution! Hosts John Puma and Timothy Sullivan will be live and in person at the Brooklyn Kura taproom and invite you to join in the studio audience.

Highlights

• Interview and sake tasting with Byron Stithem, owner and master brewer of Proper Sake in Nashville, Tennessee. Guests will taste two kinds of Stithem's sake and explore his philosophy and point of view on the making of his unique and delicious brand.

• Audience members will be able to submit questions to be answered live during the broadcast

Purchase tickets at Brooklyn Kura’s website. Admission includes admission for one, plus two tasting pours of sake. Snacks and additional sake will be available for purchase.

World Sake Day NYC

Friday, October 3, 2025 from 5:00 p.m. until 9:00 p.m.

The W Loft Rooftop – 240 Kent Avenue, Williamsburg, Brooklyn

Admission: $65

The mission of World Sake Day NYC is to elevate awareness and appreciation of the rich history, dedicated people, and vibrant culture behind Japanese craft sake. This annual event brings guests face-to-face with the artisans and experts of the sake world, offering a unique opportunity to taste, learn, and connect directly with the makers of this traditional beverage.

Highlights

• Premium sakes from more than 30 Japan and US breweries

• Admission includes 15 tasting tickets, souvenir sake glass, and tote bag

• Complimentary Bluefin Sampling Curated Japanese food vendors ($10–$20 per dish)

• Meet Michelin Starred Sommelier Steve Kim of Restaurant l'abeille

• Original cocktail designed by award-winning bartender Takuma Watanabe of Martiny's

• Exclusive catering of Japanese appetizers and snacks by Tabetomo

• Installation art by Ikuma design

• Portraits pop-up by Japanese artists Hiroshi Masuda and Remi Yamamoto

• Asian artisanal vendor market with crafts, ceramics, candles and more

To see the complete list of participating brewers and to purchase tickets, please visit World Sake Day NYC’s website.

Kato Sake Works Sake Day Party

Saturday, October 4 at 2:00 p.m.

Kato Sake Works – 379 Troutman Street, Bushwick, Brooklyn

Admission: Free (sake for sale)

Kato Sake Works, a small but mighty craft sake brewery in Bushwick, will celebrate World Sake Day with music, food, art, and a brand new sake. The event will serve as KSW’s official launch NY Jizake (NY Local Sake), a Junmai sake made with Akitakomachi rice grown by Great Joy Family Farm in Pine Bush, New York.

For more information, please visit @katosakeworks on Instagram or their website.

Sake Day Brooklyn 2025

Sunday, October 5, 2025 from 5:00 p.m. until 9:00 p.m.

Brooklyn Kura – 34 34th Street, Industry City in Sunset Park, Brooklyn

Admission: $50

Since one Sake Day celebration isn’t enough, Brooklyn Kura is hosting a Community Sake Day at their taproom in Industry City.

Highlights

• Premium Sake Tasting all night

• Interactive Brewery Tour

• Shizuku Drip: Taste freshly dripped sake

• DJ playing all night

• Raffles and giveaways for sake classes and swag

• Food pop ups in the courtyard

There will be two rounds of tastings, each featuring dozens of brands. Sake distributors will also be on hand to pour sake from all over Japan.

Premium Sake Tasting Round 1 – 5:00 p.m. until 7:00 p.m.

• Dassai

• Heavensake

• Kato Sake Works

• Komé Collective

• Mutual Trading

• Proper Sake

• Sake Discoveries

• Skurnik Wines & Spirits

• World Sake Imports

Premium Sake Tasting Round 2 – 7:00 p.m. until 9:00 p.m.

• Brooklyn Kura

• Hakkaisan

• Joto Sake

• Kikusui

• Niigata Sake Selections

• Origami Sake

• Wismettac

To purchase tickets, please visit Brooklyn Kura’s website.

SAKECON

Friday, October 10, 2025 from 6:00 p.m. until 10:00 p.m.

The Mezzanine – 55 Broadway, New York

Admission: $85-$120

Round out the Sake Day (week+) at SAKECON, presented by Upstairs NYC, a non-profit organization dedicated to promoting friendly relations between New York and other countries through cultural exchanges.

Highlights

• Theme: All White – Dress in white (not required) as a nod to “shinpaku,” the snow-white center of sake rice

• Ultimate Premium Sake Selections: More than 40 breweries and 65 sake

• Free sample of Dassai Blue Sake Mille Crêpes by Lady M (while supplies last)

• Mouthwatering Japanese food and special cocktails by NR (Food is available for purchase)

• Japanese marketplace

• Original sake glass that is yours to keep

• Giveaway: Original Izak Zenou tote bag

• Live Entertainment: DJ and LED Electric Violin performance by global artist Sarina The Violin Diva

• Part of the proceeds will be donated to sake breweries in Ishikawa Prefecture, impacted by the 2024 Noto Peninsula Earthquake

For more information and to purchase tickets, please visit Upstairs NYC’s website.

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